Friend in Store

We seek out extraordinary independent stores and their events. Bringing them together in one place for you to discover. Guiding you on not just where to go, but what’s in-store when you get there.

Our Friends:

• DISCOVER a curation of exceptional local shops. The unique & diverse businesses that have stories to share.

• FIND in-store events by date, neighborhood, store type and event type.

• UNLOCK only-in-store privileges at select businesses and RECEIVE special invitations.

• KNOW about in-store happenings – from sample sales to new product launches and limited-time menu items.

From indie bookshops to fashion boutiques. Florists to record stores. Big or small, new and old, luxury to hidden holes in the wall. We set out to find and share these places and the experiences they host with you.

Inspiring you to go there.


*We’re currently launched in NYC, with a focus on Lower Manhattan and Brooklyn. Stay tuned for updates on expanded neighborhoods later this Fall.