Good Face - Beauty & Skincare

Take command of your skincare routine and stop using the wrong (and potentially toxic!) cosmetics and personal care products. Good Face is the #1 Clean Beauty app designed to match you with a custom skincare routine and beauty products that are both *safe* and *effective* for your unique skin.

Powered by real science and the most updated ingredients intel, Good Face provides you with objective safety ratings for your personal care products and cosmetics so that you can shop clean with confidence.

Simply download our free app and answer a few questions to build your skin profile, and we will recommend to you ingredients and clean beauty products from top beauty brands that are your best match.

***What you put on your skin is just as important as what you put in your body. Make the right choices for you.***

FEATURES:

*Get Your Best Match*
Complete your skin profile, and get a skincare routine and clean product recommendations for your unique needs.

*Know Before You Buy*
Ingredients matter. Search our Good Face Index™ to learn if your products potentially contain toxic ingredients and get recommendations on how to swap to clean beauty. If you don’t see your product listed, submit your product name on the app, and we’ll get you a safety assessment within 48 hours.

*Compare and Shop*
Explore products from over 4,500 brands, and compare prices when you’re shopping online or in-store. Click through and buy from verified retailers.

*Join the Good Face Expert Panel*
Get your invite to join a select group of people who test new skincare products from top Clean Beauty brands.

*Learn from Experts and Peers*
Connect with a community of skin experts and clean beauty enthusiasts to ask your burning questions and share your skincare reviews.

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AS SEEN IN:

Refinery29, Elle, Glossy, MSN, Yahoo!, Thrive Global, Beauty Independent, Beauty Matter, Red Tricycle, Authority Magazine, Vox Magazine

Can AI Treat Acne Better Than Your Dermatologist Can? – Refinery29

Clean Beauty: What is it Actually? – Elle

AI clean beauty startup Good Face Project is the latest ingredient research app – Glossy

The Good Face Project Grades Product Safety And Suggests Alternatives To Products With Low Grades – Beauty Independent

“The online platform uses powerful AI algorithms to analyze cosmetic ingredients and products across 15 different dimensions of safety, effectiveness, and benefits… Users can access the platform to shop with confidence on everything from baby and cosmetics to shaving and sun care.” – Red Tricycle

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CATEGORIES TO EXPLORE:

– Skincare
– Makeup / Cosmetics
– Baby
– Hair
– Sun Care
– Shaving & Grooming
– Bath & Body
– Self-Tanners

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ABOUT THE GOOD FACE PROJECT:

We are a team of moms, scientists, engineers and clean beauty advocates determined to make sense of what’s out there and provide the best for ourselves and our families.

*Powered by Science*
Using cutting-edge data science and artificial intelligence, we have built the world's largest cosmetics database of 80,000 ingredients and 4,500 brands - that is constantly being updated with the latest and most trusted scientific research. We process this research and present it to you in a way that is easy to understand for your needs.

*Objective and Transparent*
We believe in science and technology and bring you the hard facts first around ingredients intel.

*Commitment to Clean Beauty*
We believe clean beauty should be the standard. With our comprehensive ingredient ontology, we analyze your product labels and screen every ingredient for efficacy and toxicity. We then present you with a safety grade for your product.

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OUR MISSION:

We see YOU at the center of the beauty universe. We know marketing can be very powerful, we know celebrities can be very shiny, and we know that enigmatic ingredients can be so delicious to eat up. But we know that, when you have simple and powerful information in your hands, you will always make the right choice for you.