Guinea The Hallmark Jewellers

Guinea is a renowned jewellery brand that has been in existence since 1936. The founder, Late Shri Lakhi Prasad, established the first store in the bustling old market of Ashok Rajpath, Patna, during the pre-independent era of India. Over the years, Guinea has become a household name in Patna, and its jewelry has been a must-have for weddings in the town and nearby areas.

Guinea has a wide range of jewelry collections in gold, platinum, and silver, studded with diamonds or precious/semi-precious stones. The brand is well-known for its exquisite jewelry collection in wedding, lightweight, and antique wear. From traditional designs like Mughal-E-Azam Necklaces, Bijli Earrings, and Do-lari Kangana Bangles to the more fashionable Earrings, Italian chains, Bracelets, and Rings, there is something for everyone in Guinea. The brand is also renowned for its heritage Indian jewelry, which is unparalleled for heirloom pieces.

Sachin Gupta, the grandson of Lakhi Prasad, now represents Guinea's third generation. Sachin finished his MBA from Leeds Business School, England, in 2008 and returned to India to continue his grandfather's legacy. He has successfully completed a diploma in Diamonds from the Gemological Institute of America and a course in precious color gemstones and pearl grading from the same institute. Sachin's vision is to expand the brand to both national and international markets while continuing to innovate and strive for new benchmarks in quality, creativity, and design.

Guinea takes special care in maintaining standards and ethical practices in manufacturing to assure customers of absolute purity and the right selling and buyback policies. All products have been hallmarked in the new HUID system, and a Gold Analyzer Machine is installed in the store to test any ornaments' purity within seconds. This gives customers complete peace of mind while purchasing.

Recently, Guinea launched a mobile application that offers customers the ability to buy, sell, redeem, and lease digital gold and silver. The app also allows customers to manage their gold scheme payments and enroll in new schemes. Furthermore, customers can purchase gift cards through the app. The goal of the Guinea mobile application is to provide a convenient and hassle-free way for customers to invest in digital gold and silver, whether for personal investment or as a gift for loved ones.