H&B&Me: Health and Wellbeing

H&B&Me is a wellness app dedicated to making healthy living accessible for everyone, packaging 150 years of expertise into a holistic approach with an all-in-one health and wellbeing app, powered by Holland & Barrett.

H&B&Me offers a free plan, where you can discover your biological age through our lifestyle questionnaire, based on years of clinical research. To go one step further, upgrade to our premium subscription H&B&Me Essential, for only £0.99 a month.

With H&B&Me Essential, you’ll unlock holistic support to help you fine-tune your wellness and build healthy lifestyle habits that work for you.


• Discover your biological age: Uncover your body’s true age – beyond just the number of candles on your birthday cake. See how your lifestyle influences the way you’re ageing and get insights on how you can turn back the clock.
• Detailed wellness scores: Delve into your sleep, nutrition, physical activity and more.
• Access science-backed guidance: Explore our library of regularly updated, expert-led content – from guided meditations to bespoke recipes by our in-house nutritionist.
• Your very own digital Coach: Stay on track with regular tips, reminders and support rooted in behavioural science so you can start getting real results.
• Join the community: Get involved in monthly community challenges to boost your motivation, improve your fitness and achieve your health and wellbeing goals.

Invest in your health and wellness with H&B&Me Essential, the ultimate wellbeing app to improve your sleep quality, boost your energy and build consistent healthy habits.