HEED: Exclusive Sports Moments

Download the HEED app to experience sports in a new way!


Through an exclusive combination of IoT, AI & data analytics, HEED unlocks the physical, behavioral and emotional elements of live sports events. HEED showcases the best sports highlights and moments in real-time with exclusive insights. Our videos and features let fans live and re-live their favorite moments.

NEW > Test your knowledge by playing HEED IQ
• Earn points for correctly answering trivia questions about your favorite leagues and clubs. The longer your streak is, the more points you’ll receive!
• Earn rewards for your streaks like a special LEGENDARY MOMENTS, and compete with friends & the HEED community by climbing the weekly leaderboard.

> Engage with the world's biggest events, starting with UFC and EuroLeague Basketball
• Track how Sergio Llull and Real Madrid attempt to defend their EuroLeague title or see which UFC fighters will rise through the ranks to win a championship.
• Don’t just watch the match – experience it through stories driven by real-time statistics.

> Get a deeper understanding of the match through stories unlocked using sensor data
• Watch unique game video highlights with exclusive insights.
• Take a closer look at your favorite athletes’ performances, using our proprietary analytics to understand how energy/intensity levels, situation pressure and emotion affects matchplay.
• Track the pulse of the match in real-time using HEED’s continuous stream of real time data.

HEED is changing the way you watch and interact with sports. By gathering and analyzing large, complex data in real time to provide deep insights, HEED delivers the moments that matter. HEED gives you previously imperceptible information and insights about human emotion, energy, and engagement of coaches, players, and spectators.

Install the HEED app today and find out what you’ve been missing.


HEED. Pulls. You. In.