HITA - indie.fresh.me

對於香港的集體回憶及價值觀，本地音樂及其文化一向有著相當的影響力。每年大概有上千首的原創作品出自過百個音樂創作人的筆下，但當中有多少最後能被普羅大眾接觸和欣賞到呢？香港的音樂，不應分主流地下，但 無奈地觀眾很多時候只會聽到主流推廣的音樂，一般人都沒有太多途徑接觸到其他的選擇。

獨立音樂，除了指獨立音樂人，亦泛指一些沒有被主流媒體提及的『滄海遺珠』。由於獨立製作資源有限的原故，加上市面上缺乏有效的渠道及平台，他們一 般都沒有太多預算作大型的推廣活動。故此作品即使有質素也很少機會接觸到更廣的聽眾群，引至很多獨立音樂人及樂隊只能被迫留於『地下』。這些音樂才華其實都一直在我們身邊； 他／她可能是你的同事、同學、鄰居、甚至乎家人。HITA 就是要把這些才華及高質素的音樂展示在香港普羅大眾面前。

HITA 將會透過智能手機應用程式、網站、網上社交平台以及一連串的音樂展演活 動，不單讓大家可以更容易接觸和欣賞到香港音樂，更可藉此建立一個本地的音樂彙集。 HITA希望把香港音樂的精神展現在大家面前，同時把他們多元、熾熱的 才華帶進人群，讓大家知道土炮製作絕不遜色！

Independent (“indie”) music and indie culture has been a big part of the Hong Kong history and values. With thousands of songs written by hundreds of musicians / songwriters every year, a lot of these Hong Kong music talents are still hidden from the general public. This is because apart from what is being marketed, the public generally has limited access to any alternative in choosing what music they listen to.

“Indie music” includes not only artists/bands that are not signed by record label, but also those that are rarely covered by mainstream media. As a result, due to limited budget for music production, marketing and promotion, and the lack of efficient platforms and channels to showcase their music to the wider audience, a lot of indie artists / bands are forced to remain “underground”. These music talents are all around us; they could be your colleagues, classmates, neighbours or even family members. It is HITA’s mission to bring these talents and quality music to the face of the Hong Kong general public.

It took over a year for the founding of HITA from a mere idea to our official launch in this September 2014. Through showcasing our diverse indie archives on our smartphone app, website, social media platform, as well as a series of live house events, HITA wants to make exploring quality indie music a fun and convenient experience.