i love it

Welcome to i love it – people-powered shopping

Meet i love it, your new favourite place to shop and share your favourite finds. We’re where passion, community, and fun come together.


Shop with Heart
Every scroll on i love it is a new discovery. Explore a personalised feed full of videos and recommendations from people who share your interests.

Seamless Shopping
Love what you see? Swipe left for detailed product info and check out in just a couple of clicks. Each video is linked to checkout options, making your next great find just a tap away.

Just for You
Your i love it experience is unique to you. Follow your most trusted recommenders and choose passion categories like #running, #fitness, #yoga, and more.

A Rewarding Community
i love it is a community where everyone shares what they love and gets rewarded. Whether you're guiding others to great products or finding your next must-have, i love it is all about inspiration and rewards.

Become a Creator
Turn your passion into opportunity on i love it. Create or upload content, connect with your favourite brands, and earn from sales your content generates. Set up your i love it shop, organise your collections, and share your finds on i love it and beyond.

Transparency and Insights
Keep track of your i love it journey with ease. Our dashboard gives you clear insights into sales, engagement, and more. It's hassle-free and lets you focus on what you love most.

Join the i love it Movement
i love it is more than an app; it's a movement for genuine, community-focused shopping. Real recommendations from real people. Shoppers find great products, sharers earn from authentic tips, and quality brands get recognized.
Ready to dive into a world where shopping is sharing, and passion pays off? Download i love it now and start exploring, sharing, and earning from the things you love. Welcome to the future of shopping – welcome to i love it.