InSight AR SxS

InSight AR is a site-specific Augmented Reality project and mobile phone app produced for the popular Sculptures by the Sea Bondi exhibition (Sydney Australia). It forms uncanny relations between virtual sculptures, visitors, the environment and the art on site. 
The work is designed to be playful, fun and it encourages its viewers to share their experience on social media. At the same time, the audience has the opportunity to learn more about a selection of iconic classical sculptures and get a better understanding of the medium AR and its variants.
Sculpture by the Sea Bondi is an annual outdoor exhibition, transforming a 2km coastal walk into a sculpture park with over 100 works by artists from across the world. This year marks the first time the jury accepted a work without a physical manifestation, to be experienced solely in Augmented Reality. The project is brought to live by smartphones running a custom AR App. AR superimposes a computer-generated image or object on a user’s view of the real-world. It is possible to create believable composites and precise spatial positioning of virtual objects in the real-world environment. The encounter with the virtual sculptures is interactive and explorative. Just as in the real-world, visitors can circumambulate a sculpture to examine it from all sides or get closer to reveal more detail.