IntroCity

As iPhone application called IntroCity provide research information to people with a great interest in city center retail units and commercial properties-such as expansion managers, city managers, urban developer, architects, property landlords and investors.

This research information is the Annual Market Report, the most recent edition which contains 221 pages of detailed information about the status of the retail market and the state of the retail and commercial property market in the key shopping cities of Germany and Austria.

Including:

- Purchasing power index

- Centrality rating

- Rent demand coefficient

- Population development

- Unemployment rates

- Employees paying social security contributions

- Purchase price development for commercial properties

- Commercial property purchase price trend

- Maximum rents for retail unit rents

The IntroCity Index provides a summary of location evaluations from the perspective of retail chains. The evaluations are based on many different factors and are rated on a scale of 1 to 7 shopping bags. Seven full shopping bags is the maximum rating and one half-full shopping bag the minimum rating.