Jifflr

Jifflr is a market research app and market research campaigns need to be delivered to a specific user demographic in an appropriate location. In the same way that market research companies use their staff in specific towns or cities to approach a subset of people and ask them market research questions.

If a retailer in London England wants to understand the beliefs, attitudes and behaviours of English consumers, there is no value in delivering the market research campaign to Jifflr users in Edinburgh, Scotland, or even a different country entirely e.g. France.

Also, people travel, they commute to work from one city to another or go on holidays to different countries, so the delivery of market research content is dependent upon where that user is located. For example, if a user lives in London, England and goes on holiday to Paris, France, the app will allow someone in France to deliver a market research campaign to English Speakers in France.

At Jifflr we want to ensure that we deliver market research campaigns correctly, for the benefit of the person creating the campaign and the person responding to it, we don’t want to waste people’s money or time. So, location information is an absolutely essential component to deliver content that is relevant and valuable.