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Watch as the world of Jim Beam comes to life right on the bottle

Jim Beam Augmented Reality

by Beam, Inc.

What is it about?

Watch as the world of Jim Beam comes to life right on the bottle. Go back in time and experience 7 generations of family history through dynamic audio and 3D visuals. After downloading the app, users can hold their phones over the Jim Beam label to launch the immersive experience. This Augmented Reality exploration turns the bottle into a stage, playing out key milestones in the Jim Beam journey through news clippings, 3D animations, audio clips, and historical footage that work together to offer users a rich picture of Jim Beam's place in history and a powerful connection to the brand.

App Details

Version
1.2
Rating
(10)
Size
142Mb
Genre
Food & Drink
Last updated
May 27, 2020
Release date
January 15, 2020
More info

App Screenshots

App Store Description

Watch as the world of Jim Beam comes to life right on the bottle. Go back in time and experience 7 generations of family history through dynamic audio and 3D visuals. After downloading the app, users can hold their phones over the Jim Beam label to launch the immersive experience. This Augmented Reality exploration turns the bottle into a stage, playing out key milestones in the Jim Beam journey through news clippings, 3D animations, audio clips, and historical footage that work together to offer users a rich picture of Jim Beam's place in history and a powerful connection to the brand.

Drink Smart® Jim Beam® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. ©2019 James B. Beam Distilling Co., Clermont, KY.

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