Johnnie Walker Blue Label™ VR

Prepare to awaken all of your senses as we walk through a world of flavour. Immerse yourself in this virtual whisky journey taking you through each of the tasting notes within Johnnie Walker Blue Label™, a blend of our rarest whiskies.

To ensure a fully enhanced experience, you need a glass of Johnnie Walker Blue Label™, a glass of iced water, and preferably a pair of headphones.

Within the experience you’ll be presented with a world of incredible flavour to explore in VR, to aid your appreciation of the complex flavour of our rarest blend.

Hidden within the flavour world are a number of interactive hotspots marked by type titles. Items like bell jars or fresh fruit. There are several in the scene, so look out for them, as they trigger a richer tasting experience. And when a video is activated, you can return to the flavour world by tapping your VR cardboard headset.

We hope you enjoy our unique whisky journey. Go explore.