The Jungle is a digital ethnography tool developed by New York City-based growth strategy firm, Mariner's Bow
Jungle Insights
What is it about?
The Jungle is a digital ethnography tool developed by New York City-based growth strategy firm, Mariner's Bow. With this research tool, Fortune 100 companies and startups alike can see the world through their consumers' eyes to identify new ways to provide value to them. The app is simple but insightful: consumers are given a series of tasks over the study period, like taking a photo of their breakfast, and trained moderators engage them in a conversation about their photos. The purpose of this app is to give consumers an honest, unedited platform to share their feedback with brands so that Mariner's Bow clients can find meaningful, new ways to delight their customers.
App Screenshots
App Store Description
The Jungle is a digital ethnography tool developed by New York City-based growth strategy firm, Mariner's Bow. With this research tool, Fortune 100 companies and startups alike can see the world through their consumers' eyes to identify new ways to provide value to them. The app is simple but insightful: consumers are given a series of tasks over the study period, like taking a photo of their breakfast, and trained moderators engage them in a conversation about their photos. The purpose of this app is to give consumers an honest, unedited platform to share their feedback with brands so that Mariner's Bow clients can find meaningful, new ways to delight their customers.
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