Macy’s Choir

This app serves as the central communication resource for all choir members selected for the Macy’s Singing Christmas Tree in the 2019 Macy’s Thanksgiving Day Parade.

Through this utility, Macy’s event staff provides regular updates and access to important information for choir colleagues leading up to and during the Parade Week choir experience in New York City.

Key features
- Social feed for all colleague participants to connect and share their excitement
- Useful information, including rehearsal schedules, sheet music, Parade Day information, trip accommodations, Parade Route map, transportation and contact information.
- Messaging and access to event staff
- Emergency notifications
- Real-time in-app messaging