Madshus empower

Revolutionizing the Nordic Ski Industry – Digital Integration for Customized Performance
Building Better Products – empowered Factory
Streamlining Targeted Ski Selection – empowered Dealers
Connecting the World to Award-Winning Skis – empowered Consumers

Through an internal RFID chip embedded in the ski’s core and a robust digital database that relays the unique internal signature of each ski to our dealers and consumers all over the world, Madshus empower delivers customized performance.

Together, we’re revolutionizing the way we build, select, and maximize the performance of our products on snow, ensuring a rewarding and highly specialized skiing experience each and every time.

Three Simple Steps:
Measure - Generate Your Unique Biometric Profile
Identify – Quickly locate the perfect skis designed to match your exact profile.
Optimize – Use the Madshus empower App to manage your ski quiver, customize your skis’ wax performance on the fly, and track training results.

Become a Greater Threat to Your Competition

Note: To get access to your ski data with this app you need a Madshus ski with the empower logo. The app allows the user to track trips with GPS. Note: Continued use of GPS running in the background can dramatically decrease battery life.