Market Share Simulator

"Market Share Simulator" is an application to simulate the variation of the market share between two brands that compete in the same market.

You will be able to simulate the change in the market share between the two brand, by setting each "Brand Loyalty" and "Initial number of Customers".


■Conditions of the Simulation

About Brand Loyalty

Brand Loyalty is the percentage of customers who use the brand again.
Customers who did not use the brand again will use another brand next time.

If loyalty of brand A is "80%" and the number of customers is "100 people", Next time 80 people will use Brand A again, and 20 people will use Brand B.

Calculation is repeated in this condition, and you can observe change in the market share between the two brand.


■Main function of App
1. Show simulation by circle size.
2. Show simulation by line graph.
3. Output CSV file
4. Output graph image