Monét - Startup Planner

Monét is a first-of-a-kind, startup sketch pad — inspired by Claude Monet’s ambition to "paint a vast landscape without great difficulty by simply going from point to point," and Kevin O’Leary’s observation that “the hardest thing about entrepreneurship is taking the first step.”

Guided by this inspiration, Monét helps you to take the first step and easily transform your business idea into an actionable startup plan in three steps:

1. Ideate:
- Quickly capture and evaluate your ideas to filter out bad ones and discover ways to improve the good ones.
- Easily expand your idea to reflect your vision using built-in templates and a simple interface that allows you to focus on one thing at a time.

2. Validate:
- Put numbers to your idea with templates to define product price, cost and sales forecast; startup costs; monthly costs; taxes and other expenses.
- Automatically generate a marketing plan and budget to meet your sales targets with guidance to avoid customer acquisition risks.

3. Simulate:
- Visualize your future business through a three year simulation of your plan to identify risks and success factors.
- Easily experiment with sales, price, and cost changes and immediately see the overall, yearly and monthly results.

We designed Monét to simplify the first step and to help aspiring entrepreneurs avoid the most common causes of startup failure:
1. Pursuing a bad idea
2. Not understanding customer acquisition and operating costs
3. Failing to create, revisit and refine a startup plan

Monét helps you to avoid these risks with a simple app to quickly create your startup sketch — a simplified (but not over-simplified) startup plan that provides essential insights without the fluff often associated with business plans that are read once and never taken seriously. 

Monét's Key Features:

- Productivity Helpers
- 11 Free Customizable Starter Plans
- Startup Idea Evaluator
- Startup Narrative Builder
- Startup Cost Builder
- Monthly Fixed Cost Builder
- 130+ Daily Startup Tips

- Product Modeler
- One-time or Subscription Revenue
- One-time or Recurring Cost
- Churn Rate & Repeat Purchases
- Sales Commission Rate
- Sales Forecast

- Digital Marketing Plan Builder
- Pay Per Click Campaign Requirements
- Acquisition Cost Metrics
- Customer Acquisition Risk Identifier
- Marketing Budget Creation

- Automatic Calculations
- Revenue, Cost, Tax and Profit
- Break-even Sales Units
- Cashflow Positive Period
- Required Cash Reserves
- Customer Acquisition Cost
- Customer Lifetime Value
- LTV/CAC Ratio
- Return on Investment
- Payback Period

- Simulation & Visualization
- Interactively Explore the Impact of Sales, Price and Cost Changes
- Instantly See Simulated Results in Dynamic Charts
- Profit & Performance Summary
- Yearly Revenue, Cost & Profit Detail
- Monthly Cashflow and Cash Reserve Forecast
- Simplified Three Year Income Statement

- Exportable Rich Text Business Plan 
- Detailed Idea Evaluation
- Business Narrative
- Startup Costs
- Fixed Monthly Costs
- Product Details
- Simulation Results
- Digital Marketing Plan
- Business Plan Insights
- Share via Email or export to Pages for editing

- Citizen of the Apple Ecosystem
- Private and Secure iCloud/CloudKit Storage
- iOS, iPadOS and macOS Universal app
- Developed with 100% Apple native frameworks -- with no third-party dependencies or risks

There are 1.8M total apps on the App Store, 235,000 business apps, and 1 Startup Sketchpad (TM) — Monét — purpose built to help aspiring and experienced entrepreneurs take the first and subsequent steps on their startup journey with confidence.

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