NAME IT - Kids Clothes

Create your child's dream wardrobe


Build your child’s dream wardrobe with the official NAME IT app. Get inspired by the latest looks and top trends, and explore all our seasonal campaigns, new arrivals, and BESTSELLER favourites anytime, anywhere. Whether you're looking for comfortable basics for your newborn or trendy party styles for your tween, we’ve got something for every child and every occasion. We dress babies, kids, and tweens aged 0 to 16 years.
Get inspired
Stay up to date with the latest trends in kidswear and explore our new collections. Discover a wide selection of denim, outerwear, wool, accessories, and more for kids of all ages. Browse our styling suggestions and shop the look with ease.
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Shop on the go
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Save your favourites or add items to your bag for a smooth and convenient shopping experience – wherever you are.
CLUB NAME IT
Join our CLUB NAME IT to get exclusive access to special offers and rewards, and be the first to hear about the newest collections. When you create an account and confirm your membership, you'll unlock a wide range of benefits.
You'll enjoy perks such as:
• 10% discount on your first purchase
• Exclusive member deals
• Points and rewards when you shop
• Birthday gift for your child
• Digital receipts always on hand
ABOUT NAME IT
NAME IT is one of Europe’s leading kidswear brands – inspired by kids and approved by kids. At NAME IT, we design fun and affordable fashion for children who know what they want. We create on-trend collections with a strong emphasis on outerwear, denim, and wool, always prioritising comfort, safety, and quality. Inspired by the loving and free spirit of children, we cater to all ages and sizes. NAME IT is with you every step of the way.
Explore our collections on the app:
• NAME IT Baby – Everything your baby needs while discovering the world. For babies aged 0–18 months
• NAME IT Mini – Everything your toddler needs while exploring the world. For children aged 18 months to 8 years
• NAME IT Kids – The go-to fashion brand for curious and active kids. For children aged 6–14 years
• LMTD – Trend-forward fashion for the next generation of style leaders. For tweens and teens aged 10–16 years
• LIL’ATELIER – A refined take on kidswear, crafted with premium fabrics, soft colours, and timeless design. Available in sizes 56–128
Download now and join as a member by creating an account.