Nice in——get through the complete industry chain

Nice in is a large vertical e-commerce platform of bra. At present, Nice in has already have IOS official version.

brief introduction
From production to branding and to selling, Nice in is the only one vertical e-commerce platform of bra that include the complete industry chain throughout the world.
So far, Nice in has already included more than 100 well-known bra brands as well as the prominent design brands.
What’s more, by offering services of free fitting and size recommendation, Nice in can help users to get the best online buying experiences.

Function
1.free fitting
—— with the service of fitting boxes, bring home the fitting room free of charge

2.fashion matching assistance
——with the real fitting video presents, get the vivid wearing effect not limited to imagination
——lookbook of fashion magazines, give you a life-style scenario

3. size asstistant
—— 1 minute measuring, get your accurate size and find your wearing style.

Quality and strength
Omni-channel sales service
Nice in covers numbers of important online channels throughout China, and achieve the structured increase of sales
Not only that, Nice in connects the online shops and traditional offline stores, adding the value-added services, so as to upgrade the shopping experiences.

Co-branding
Nice in has gathered more than 100 bra brands and prominent design brands well-known throughout China, among which over 32 brands are exclusive for Nice in online. Product types of Nice in cover bras, panties, swimwears, sports bras, sex clothes and home wears and so on.

Co-supply chains
So far, many outstanding bra manufacturers has entered Nice in, most of them have ever offered services of search and development and production to high end bra brands, such as Calvin Klein、Victoria’s Secret、Triumph，NEXT and LAHALLE

Founding team
Hang Xie, the founder of Nice in, has ever worked in Tencent, and also has once worked as a top manager in both Mango city and Thunder. All these working experiences built up the strong background of internet marketing to support him.

When working at Mango city, Hang was a core management officer who was responsible for E-commerce department, marketing department and wireless office at the same time. During that period, Hang has advanced the innovative marketing pattern of Mango city, speeding up its transformation from traditional traveling business to internet business.

When working at Tecent, Hang served as a vice president and took full charge of marketing and assisted managing the wireless department.

In the area of marketing, Hang carried forward the brands planning, product recombination, prodcut and industry spreading from the perspective of company’s strategy. He was also responsible for the product palnning and implementation in marketing.
In the area of wireless, Hang strongly published the strategy of Cloud-acceleration, and made the output to hardware factoriese and dealers and mobile internet cooperation partners.

Wei Wen Zhang, the Allied founder, has more than 30 years experiences in bra production .
The subordinated enterprises under his name rank first all over China in scales of production and sales with the world’s advanced production techniques and equipments for bra.
Waht’s more, the subordinated enterprises of his are the perennial suppliers for european groups, such as Kik, Zara, Triumph and Victoris’s secret with the production procedures and prodcut quality pass the testing standard required in Europe and North America.