POWDERFUL AR

Cosmoprof WorldWide Bologna introduces POWDERFUL the app presenting the ultimate luxury product designed, manufactured and displayed for the retail distribution.
POWDERFUL is a cosmetic ‘all-over’ powder specially intended to have different uses: it can be applied as illuminating, eyeshadow, blush and even as lipstick.

THE APP
Download the app, scan the logo on the POWDERFUL packaging and live the Augmented Reality experience.
In addition to the AR experience. the app contains 2 videos regarding the project:
- POWDERFUL creation
- POWDERFUL factory

WHERE AND WHEN
The project is powered by Cosmopack and it is strategically located in the selective area Cosmoprime (HALL 19).
From Thursday 15th to Sunday 18th March 2018, the visitors will have the opportunity to live an extraordinary full experience of the creation of a luxury make up product, from the sketch to the store.

THE PARTNERS
The product and your experience’s been designed by Centdegrés.
The product is produced thanks to the experience, innovation and technologies of a selection of Cosmopack Exhibitors:
• Ancorotti Cosmetics
• Arsmetallo
• HCP
• Nastritex
• Pennelli Faro
• Vetraco Group

The packaging in Augmented Reality has been developed by MCI Brand Appeal.
During Cosmopack you will experiment for the first time a new customer experience in a beauty retail designed and developed by ELSE Corp.