Pretty in my Pocket

Pretty in my Pocket (PRIMP), named Best Beauty App by InStyle Magazine.

“Walk into a store (say Walgreens or Nordstrom), scan a beauty product, and you’ll instantly see whether anyone-from beauty bloggers to avid users of the app-have reviewed it. You will also discover hundreds of looks created by makeup artists, experts and users; plus, you can shop the products they’ve used [from a growing list of retail partners like Drugstore.com, Beauty.com, Sephora, Nordstrom, The Body Shop, and more].” - In Style ‘Best of Digital,’ February 2014

Pretty in my Pocket exists to empower women and to enable you, as a beauty consumer, to make smart purchases. We equip you with product knowledge and inspiration from an authentic community of users and beauty experts. PRIMP is a platform for women to directly create and reference swatches and looks with the exact products used. No more guessing, just Primping.

Use PRIMP and get rewarded with beauty Perks from a growing list of beauty brands. Redeem these Perks online!

A note to our Primpers: PRIMP offers access to nearly 85% of the beauty products on the market today. If you cannot find the product you are searching for, email us directly and we will add it ASAP (info@prettyinmypocket.com)