Prime South Africa

At Prime, your journey matters as much as your destination, so we're with you wherever you go. Prime South Africa (previously known as PMD - Prime Meridian Direct) has made managing your Prime car insurance policy even easier & simpler.

Your My Prime app, gives you easy access to our services, emergency assist, claims information, policy documents, uploading car photos and the flexibility to upgrade your benefits.


Key Features:
* Submit photos of your car.
* Add or upgrade benefits.
* Stay under cover with rescheduling missed premiums.
* Download and email important documents straight from the Prime app.
* Register claims online or request telephonic assistance.
* Contact PMD’s emergency roadside assistance services.
* Update profile details on the go (if you have moved residential address, you can update directly in the Prime app)


Contact us:
* Call us: 011 745 7800
* Email: info@primemeridian.co.za
* Website: www.prime.co.za

Prime SA is an Authorised Financial Services Provider, FSP 41040. Policy benefits underwritten by Santam Structured Insurance Limited, a Licenced Non-Life insurer
and Authorised Financial Services Provider, FSP 1027.
Administered by PrimaryAsset Administrative Services (Pty) Ltd. Authorised Financial Services Provider. FSP 3920. Terms and Conditions apply.
Prime SA is a member of the Direct Marketing Association of South Africa (DMASA).