Purple Insurance

What is it about?

Each of the 40 million new and used vehicles sold each year require the new owners to make an insurance decision. Yet most dealers are not integral to these decisions despite knowing an insurance agent earns an average of $2,483 in commissions from these same customers. Dealers need to get their cut. Purple automates the steps a customer undertakes for both those who keep their current insurance provider and for those who want to shop for insurance options. The Purple Process integrates with DMS Systems, CRM Applications and Desking solutions to create revenue opportunities both at the point of purchase and throughout the car ownership lifecycle. Watch any TV commercial these days and someone will be reminding you customers they can save real money when they switch their insurance. Purple helps your customers shop these savings across the hundreds of different insurance carriers in our network. The question for a dealer is when do they want their customers to know about these savings and how can they use these savings to drive more car sales? Purple works with dealers to integrate our solution into the digital, in-store, post-sale and CRM process to maximize the effectiveness of the Purple software.