The modern Indian fashion landscape has restricted ethnic wear to occasion wear
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What is it about?
The modern Indian fashion landscape has restricted ethnic wear to occasion wear. Our team of co-founders noticed a dearth of good quality Indian daily wear. Unfortunately, modern women have been forced to boil down their purchasing decisions to a choice between style and comfort, coerced to prioritize one over the other. We were not okay with that.
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The modern Indian fashion landscape has restricted ethnic wear to occasion wear. Our team of co-founders noticed a dearth of good quality Indian daily wear. Unfortunately, modern women have been forced to boil down their purchasing decisions to a choice between style and comfort, coerced to prioritize one over the other. We were not okay with that.
This dearth gave rise to a promise - to curate daily wear that was equal parts stylish, comfortable, and affordable. A small team came together with a vision to fulfill this promise. Endless sampling of fabrics, numerous design ideations, and sketches later a brand was born – MULMUL.
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