ShopCircle Fashion Browser

ShopCircle allows you to shop for more sustainable fashion - without forcing you to change your shopping habits.

There are two main ways to shop sustainable fashion: Buying pre-owned clothing from those who no longer need them and buying new clothing made from sustainable or recycled material.

The ShopCircle app helps you find both. Here's five reasons to download..

You can use the ShopCircle app to browse top UK fashion retailers such as ASOS, John Lewis and Boohoo. View a product and we'll show you visually similar pre-owned items for sale at vintage marketplaces. The app uses AI to find these super-similar pre-owned items. Is there a suitable pre-owned alternative? Great! If not, buy new from the retailer as you would normally. The app is not designed to restrict your buying habits.

Our ShopCircle app contains our Earth Wardrobe range shipped from our own warehouse. We'll keep you stocked with sustainable clothing essentials at a price everyone can afford.