Smudg

Say goodbye to guesswork and hello! to great skin with Smudg as your personal digital beauty expert.

Can’t decide what products suit your skin? Confused about a new product you’ve had your eyes on? Ask Smudg to know if it’s a perfect, good or risky match for your unique skin.

Smudg helps you discover and pick the right skincare and makeup products out of thousands of choices saving you time and money in product research and trials.

Whether you are shopping online or in-store, Smudg will scan and analyse your skin, help you understand what products match, and how to use them in your daily skincare routines. And if your skin and needs change, Smudg evolves it’s recommendations - just like a real beauty expert.

Use Smudg to:

DISCOVER skincare and makeup products that match your skin with recommendations by be real dermatologists and makeup artists. Know why these products match and how to use them correctly.

FOLLOW skincare routines recommended and curated by real dermatologists for your unique skin needs and skin goals. Set reminders, track progress, get alternate product suggestions and earn rewards.

TRACK your makeup and skincare purchases all at one place in your digital vanity kit. Organise products into collections like travel, holiday etc. , compare products, and get alerts for expired products and duplicate purchases.

WATCH honest videos of beauty expert’s holy grails and learn about the latest tips and products in our Live events on the app. Smudg has a huge community of beauty experts and beauty enthusiasts who aren't afraid to tell it like it is, and help you find your next must-have product.

SHOP daily events like our Product Drops and Live sales, exclusively for Smudg loyalists!