Tata Communications F1® Story

What is it about?

The iPad app tells the story of Tata Communications role within the Formula 1® ecosystem. It delves into separate chapters that explain the uniqueness of Formula 1® as a global sport and as an organization, the role Tata Communications plays in delivering to the technology for the races across the world and also the services delivered to the Mercedes AMG Petronas and to Broadcasters. It also covers a chapter on a digital crowd sourcing contest for tech enthusiasts. The aim of this app is to engage audiences at live industry event booths, for employees to use this as part of their presentation to customers and external audiences. It is a simpler and more engaging way of story-telling accessible to people on the move instead of staid powerpoint presentations. There is also a form at the end which allows people to submit contact details if they want to know more about Tata Communications in Formula1®.