The Apex Story

With fully interactive pages—complete with elaborate pop-up features, tabs to pull, flaps to open and more—this virtual book introduces potential customers, employees and franchisees to Apex Energy Solutions, a dealer for next-generation window and eco-friendly building products.

The app’s design faithfully recreates the intricate engineering and art of Victorian pop-up books, replacing paper creations with digital ones. Telling the Apex story by reacting to users’ fingertips, the app allows users to turn pages and watch pop-up features take shape. Once a two-page spread is open, the user can manipulate tabs and open flaps to interact with the story. The mechanics of the pop-up features are accurately modeled on books from the Victorian era, when such creations were particularly popular. The cinematic experience, created entirely in-house, is enhanced by an original soundtrack