The Core Academy

What is it about?

The Core Academy develops and empowers sales reps and lab owners by providing specially-designed leadership training in science, compliance, sales, and self-mastery. We serve those who are committed to developing not only in their professional lives, but also—and perhaps even more importantly—as more definitively integrated human beings. The result is a physical, psychological, and spiritual change that transfigures the individual in his or her entirety. The Core Academy doesn’t simply produce better sales reps and lab owners/operators; we help shape more complete husbands and fathers, wives and mothers, sisters and brothers. We’re passionate about coaching our “Sales Athletes” on state-of-the-art, industry-defining laboratory sales, marketing, and growth strategies—techniques that have led to the production of hundreds of millions of dollars in sales for laboratories. Here, we believe that greatness is always and only a choice. So, today, we ask that you choose to be great.