The Founded

We are founded on a shared love of style, fashion, people, and living life. We celebrate and want to inspire individuality, self-expression and personal journeys.
At The Founded we offer a curated shopping experience for women, men, and kids, featuring top brands like Vila, Vero Moda, Name It, Jack&Jones, Only, Selected Femme, Selected Homme, and Pieces.
Jeans, Dresses, Tops, Jackets, and more: Find a wide selection of stylish clothing for every occasion, from jeans that come in the perfect fit to wear everywhere dresses, trendy tops, and expensive-looking jackets.
Global Perspective: We are founded on Nordic design heritage, a stylish local and global outlook, and a drive to shop better for everybody.
Inspire and Be Inspired: Share your fashion journey, connect with like-minded people, and be inspired by the diverse styles that make our community special.
Seamless Shopping: Effortlessly browse, save your favourites, and shop with confidence. Your style, your way.
Download the app now and join us at The Founded and embark on a fashion journey that celebrates you, your style, and the community that shares your passion.
We are here to excite, inspire and welcome you.