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This

The productivity problem you've never heard of:

The productivity problem you've never heard of:

This

by Nikola Knezevic

What is it about?

The productivity problem you've never heard of:

App Details

Version
1.0
Rating
NA
Size
0Mb
Genre
Productivity Utilities
Last updated
October 14, 2025
Release date
October 14, 2025
More info

App Store Description

The productivity problem you've never heard of:

Every todo app shows you everything. Your brain sees the list and freezes. Psychologists call it "choice paralysis." We call it Tuesday.
THIS. solves the opposite problem: not how to organize your tasks, but how to hide them.

Here's how it works:

Add unlimited tasks (your brain needs to capture everything)
See exactly ONE task at a time (your eyes need to focus on THIS)
Complete it to reveal the next (no peeking, no planning, no paralysis)
Skip if you must (but it goes to the back of the line)

What you won't find here:

Priority levels (everything's a priority, which means nothing is)
Due dates (artificial urgency is still anxiety)
Categories (organizing is procrastinating with extra steps)
Collaboration (focus is a solo sport)
Gamification (you're not a rat in a maze)

What you will find:
One task. One screen. One decision.
A timer that shows focus time (what you measure, you value)
Statistics that matter (streak days, completion count)
Design that looks expensive (because restraint is luxury)

The behavioral economics:

Rory Sutherland, vice chairman of Ogilvy, says the best solutions solve the problem backwards. Instead of "how do I get more done?" ask "what stops me from starting?"
The answer: seeing everything stops you from doing anything.
THIS. makes the limitation into the feature. You can't see task #2 until task #1 is done. Not because we're mean, but because your brain works better that way.
Who this is for:

People with 50+ tasks who complete zero
Anyone who reorganizes their todo list instead of doing it
Humans who overthink, overplan, and underexecute
Those who know that "just start" works but can't make themselves start

Who this isn't for:

People who need to see the big picture (this app deliberately hides it)
Teams (there's no sharing, no sync, no collaboration)
Planners (there's no calendar, no projects, no someday/maybe)


This app makes your life harder in exactly one way: you can't avoid the next task by looking at other tasks. No escaping into "planning." No comfort of "I'll do that other thing first."
Just you and THIS. Every time.

Most apps try to make work easier. This one makes avoidance harder. That's worth $4.99.

Privacy:
Your tasks live on your device. No account, no cloud, no tracking. We don't know what you're doing, and we don't want to.

RESOURCES:
• Privacy Policy: https://pragmathema.com/#this
• Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

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