Transparency Wise

Wise Up connects people to food by providing the information consumers want to know about the products they eat and drink. We have a passion for food and have developed the technology necessary to verify the process from “dirt to dinner.” We authenticate what a farmer or processor claims about their product and give it to shoppers in real time so they can make an informed decision at the point of purchase.
Wise Up is a technology company and owns the exclusive license to use the QR code in the U.S. to promote perishable food and wine. We use our proprietary technology to link the consumer to dynamic, product- specific information via our QR Code on the product package. We partner with people who are passionate about each phase in the food value chain and believe providing complete transparency to each phase of the process is critical to today’s consumer. These products are typically better for the land, animals, and people.
Wise Up is committed to providing consumers the food information they want, displayed on a dynamic product page – no need to search multiple sites to find where the product came from, recipes, coupons, nutrition, brand information, sustainability practices, and more!