Tryal Lab

A trial period of new ag input products must occur before farm managers incorporate them into their program. Most trials begin with two treatments: a control treatment and an experimental (i.e. variable) treatment. Although simple in principle, experience shows that busy farm managers and sales professionals struggle to collect and organize data to determine a trial's success. Without knowing its success, time and money is wasted while everyone involved is frustrated.

Tryal simplifies the coordination, organization, and collection of data. Marketing directors and sales managers can work virtually with agricultural sales professionals and farm managers to collect the best data possible. Tryal utilizes:

- Simple Calendaring Tools
- In-App Messaging
- Intuitive Assisted Photo Capture
- Easy-to-use Trial Indicator Tracking

These tools allow sales managers and marketing directors to fully engage with sales personnel and farm managers. Tryal eliminates the often repeated phrase, "I wish we could have collected better data."