Visit Florence AL

Welcome to Florence, Alabama and the The Shoals!

This is where you’ll find everything to do, see, eat and play in one of the South’s Best Small Towns according to Southern Living magazine.
Whether you’re looking for funk, fashion, food, fine arts or fresh air, you’ll find it all here in Florence. Nestled in the northwest corner of Alabama on the Tennessee River, you’re in the “Hit Recording Capital of the World”, made famous by the legendary musicians featured in the Muscle Shoals documentary.

Whether you’re “living like a local” and visit often or haven’t discovered the area yet, let this appand its GPS enabled functionality to:
•Plan your adventure by adding intriguing and inspiring attractions to your favorites.
•Search hotels, restaurants, attractions, and events based on location and interests.
•Share your favorite experiences with your friends through social media

Situated within 2-4 hours of several major metropolitan markets, such as Nashville, Memphis, Birmingham and Atlanta, we’re a destination with a vibrant downtown, sprawling greenspaces, a legendary music history, Civil War heritage, world-renowned museums and galleries, global fashion designers, and pristine golf courses.

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