WISEcode: Decode Your Food

WISEcode puts the power of transparency in your hands, helping you make food choices that align with your values and health goals. Point, scan, and unlock truth in every bite.

Why WISEcode?

- Unlock precision food transparency: Get instant, science-powered insights drawn from the world’s Food Intelligence Platform™, always at your fingertips.
- Proprietary Codes: Our unique Codes transform complex science into clear, actionable insights, helping answer “What I Should Eat?” (WISE), aligned to your goals.
- Universally accessible: WISEcode delivers food transparency to everyone, completely free.

Key Features

- 27+ codes that translate 15,000+ food attributes into simple scores that are easy to understand. For example:

a) Protein Density code: the percent of a food’s calories that come from protein. Higher Protein density = more protein per calorie = better for hitting your protein goals.

b) Fiber Density code: checks the fiber in your food against its calorie count. Higher Fiber density = more fiber per calorie = better source of fiber.

c) Personalized safety with allergen alerts: Select any of the 9 most common allergens you want to flag, so shopping for school-friendly snacks and family meals becomes effortless and worry-free.

- Food lists: Create and customize your own food lists to easily organize and save foods you love or want to remember. (Think: shopping lists, planning school-safe snacks, or curating feel-good menus for special events.
- Food Costs: Can you afford the clean alternative? We've added geo-targeted price ranges to food detail pages, so you can see what a product typically costs near you.

Download WISEcode today to transform confusion into clarity. Eat, shop, and live with total confidence in your food choices.