Xidig Media

XIDIG MEDIA — A New Era for East African Storytelling

What began as XIDIG TV, the trusted voice of East African communities in Minnesota, has evolved into XIDIG MEDIA — a cutting-edge media hub that amplifies East African voices like never before.

For years, XIDIG TV stood as the pinnacle of East African media representation, delivering rich, relevant content that reflected the lives, experiences, and aspirations of the East African diaspora. Today, as XIDIG MEDIA, we carry that same mission forward with greater reach, innovation, and impact.

The XIDIG MEDIA app brings you a world of East African culture, news, entertainment, education, and live events — all in one place. Enjoy on-demand programming and live streaming that preserves cultural vibrancy while embracing modern storytelling to connect communities locally and globally.

Our Mission
To connect, inform, and inspire the East African community by delivering powerful stories and meaningful content through innovative media. We blend cultural heritage with modern technology to create a platform where every voice is heard, every story is celebrated, and every community stays connected.

Our Core Values

Community Fortification – Strengthening bonds within and between East African communities.

Unwavering Ethical Standards – Upholding journalistic integrity with credible, balanced content.

Enlightenment and Empowerment – Informing, educating, and inspiring positive action.

Cultural Vibrancy – Celebrating diverse traditions, languages, and stories.

Progressive Creativity – Embracing innovation to meet the evolving needs of our audience.

From the living rooms of Minnesota to viewers around the world, XIDIG MEDIA is more than a channel — it’s a cultural bridge, a storytelling powerhouse, and a community platform for East Africans everywhere.

XIDIG MEDIA: Every Voice Matters, Every Story Inspires.