App Store's First Month: $30 Million In Sales
August 11, 2008
Apple's App Store has raked in over $30 million in sales ($1M a day average) in its first month. Steve Jobs sat down with the Wall Street Journal to discuss the innovative iPhone platform, noting that over 60 million programs have already been downloaded. Jobs said he's "never seen anything like this in my career for software."
At this pace the App Store would be in stride to take in $360 million for the year.
Of course, Apple's take of this (30%) comes out to $9 million. As they've publicly declared their intention to make this project a break-even one, it would be interesting to note how much money Apple has spent internally to develop the App Store and distribute applications.
And while downloads appear red hot, GigaOM questions just how much the apps are actually being put to use. Citing findings from Pinch Media, sample data shows the ratio between free and paid downloads to be atleast 10-to-1. Additionally, the data shows that less than 20% of users who download an app will use it daily, and when they do, for an average of less than 5 minutes.
Other takeaways from the Jobs' interview include:
Jobs' confirmation of Apple's power to remotely disable applications, which we reported on in this article: "Hopefully we never have to pull that lever, but we would be irresponsible not to have a lever like that to pull."
An Apple spokesperson also discussed the delisting of the $1000 iPhone App, I Am Rich, saying that the pulling was a judgment call.
[Via MacRumors]