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Microsoft, Seinfeld & Gates Team-Up For Perplexing Ad Campaign (Video)

September 5, 2008
Believe it or not, the above video is a new ad from Microsoft -- no doubt set to reposition the software giant against Mac's slew of anti-PC commercials. Between the corny jokes and esoteric references, we're not quite sure what to make of Microsoft's new push. Thank goodness a leaked internal email from vice president Bill Veghte, posted by Engadget, is here to help out:
The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows – a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity... Think of these ads as an icebreaker to reintroduce Microsoft to viewers in a consumer context. Later this month, as the campaign moves into its next phase, we'll go much deeper in telling the Windows story and celebrating what it can do for consumers at work, at play and on-the-go.
Hmmm, icebreaker, really? ice·breaker (-brāk′ər) - anything serving to lessen formality or break down reserve Shoe Circus? Churros? Conquistador? Shower? Running tight? Big top points? Jupiter & Saturn? Who's feeling a little less formal and reserved and a lot more confused?

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