Microsoft, Seinfeld & Gates Team-Up For Perplexing Ad Campaign (Video)
September 5, 2008
The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows – a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity... Think of these ads as an icebreaker to reintroduce Microsoft to viewers in a consumer context. Later this month, as the campaign moves into its next phase, we'll go much deeper in telling the Windows story and celebrating what it can do for consumers at work, at play and on-the-go.Hmmm, icebreaker, really? ice·breaker (-brāk′ər) - anything serving to lessen formality or break down reserve Shoe Circus? Churros? Conquistador? Shower? Running tight? Big top points? Jupiter & Saturn? Who's feeling a little less formal and reserved and a lot more confused?