Apple Pulls iPint In U.S. After iBeer Sues
by Robin Rhys
October 16, 2008
Wouldn't you love to drink a beer on your iPhone? Well, apparently so would a lot of other people, which is why a controversy over two apps is brewing.
iBeer, created by Hottrix, and sold for $2.99, is suing Molson Coors Brewing Co. and their ad agency for more than 12 million dollars. The reason... Coors was giving away their take on virtual beer for free, cutting into the profits of iBeer's authors.
Supposedly Beattie, Coor's ad agency, wanted to use the app as a way to market their brew after seeing a YouTube video demostrating iBeer (see below). Hottrix declined the offer, which is when Beatie simply created their own version: iPint.
Both apps start with a full, frothy beer appearing on your iPhone, with the gimmick that as you tilt your handset the seemingly cool beverage would slowly disappear, making it look like you were drinking the beer... how clever.
