iPhone Gobbles Market Share With Teens
October 8, 2008
While the possibility of an impending recessing may be sending Apple's stock price into a tailspin, the iPhone's popularity with teenagers remains unfazed.
Investment bank Piper Jaffray released a report earlier today after polling 767 high school students. The findings show that 8% of the teens already own iPhones, while another 22% plan to purchase one within the next 6 months. That represents 1 out of every 3 students that plan to purchase a mobile phone within the next two quarters.
Additionally, the report found that market share for the iPod boosted to 84% (up 2% from Fall 2007), and 93% of all students who legally purchase music online (40%) use iTunes (up 14% from Fall 2007).
This on the heels of another report from the NPD Group, showing that Apple had captured nearly 25% of the smartphone market since the launch of the 3G iPhone. The iPhone's current smartphone market share is 17% (up from 11% before the 3G's release)
[via Fortune]