As usual,
rumors have surrounded the upcoming
MacWorld Expo 2009.
Unfortunately
Apple announcing that this will be their last MacWorld Expo is not a rumor. Apple reasons that they are "reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers."
MacWorld Expo has been
the place for Apple announcements. The following is a list of Apple products unveiled at the annual Expo.
1998: iMac and the PowerBook G3
1999: iBook, QuickTime TV, and Airport
2000: Power Mac G4 Cube
2001: iTunes and the PowerBook G4
2002: iMac G4
2003: Safari, Airport Extreme, 12 and 17-inch PowerBooks
2004: updated iMac with PowerPC G5 processor
2005: Mac Mini
2006: Intel Core Duo iMacs
2007: iPhone, Apple TV
2008: MacBook Air, Time Capsule, iPod Touch
The worst part of
Apple's announcement yesterday is that the company's last MacWorld appearance will be lacking the iconic
Stevenote. Steve Jobs' keynote speech, dubbed the Stevenote, has become evocative of new Apple toys.
Apple announced that Phillip Schiller, senior vice president of Worldwide Product Marketing, will deliver the final keynote speech.
