AdMob Data Shows iPhone On Top Once Again
March 25, 2009
AdMob tracks ad requests from mobile devices from their 6,000+ published sites to determine mobile web traffic use. Their January results showed that the iPhone and iPod touch dominated mobile web use, and it looks like February is more of the same. The iPhone once again leads all smartphones with 50 percent of ad requests in the U.S.
I say in the U.S. because the worldwide results are a little different. Nokia's Symbian platform leads all smartphones with 43 percent while the iPhone has a 33 percent share worldwide. You must take into account that the Symbian platform includes many separate devices while the iPhone OS includes only the iPhone itself. The iPod touch wasn't considered in these results even though it is running the same OS because it isn't a smartphone, of course. These results are nearly identical to last months, with the only change being the iPhone gaining a single percent.
As for all mobile device ad requests, not just smartphones, the iPhone and iPod touch topped the lists. The iPhone had 11.2 percent of all requests while the iPod touch had 6.7 percent. The next closest competitor was Motorola with their RAZR V3, grabbing a 2.9 percent share.
It is once again worth noting that these results don't reflect market share as in units sold, they simply prove that people who use Apple's mobile devices enjoy surfing the web.
[via Ars Technica]