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Macworld Expo 2010 Moved To February

March 31, 2009

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IDG World Expo has announced that in response to the Mac community of exhibitors, attendees, media, and fans alike, Macworld 2010 will take place from February 9th through the 13th instead of in early January. This is IDG's way of ushering in a new era for Macworld since 2009 was Apple's last year of participation:
“For 25 years, Macworld has been the pre-eminent event focused solely on the Apple products ecosystem, and with the recent evolution of the show we have been able to fully engage the Macworld community for input on the 2010 event. As we began the planning process, attendees and exhibitors made it clear that February in San Francisco was the time and location that worked best, so we listened. We firmly believe that these new dates will better meet the needs of everyone participating in Macworld, and are pleased to have been able this respond to this request from the community. The journey toward a new era for Macworld has begun and we are more excited about this ride than ever before," said Mary Dolaher, chief executive officer of IDG World Expo, the owner of Macworld.
Macworld 2010 will also feature another change, the addition of a Saturday to the expo portion of the event.  The expo floor will be open from Thursday, February 11th through Saturday, February 13th to allow more flexible times and weekend access.  Because of this, the conference sessions will take place from Tuesday, February 9th through Saturday, February 13th. Macworld 2010 may suffer a bit without the giant media magnet that is Apple, but these events are supposed to be more than just Apple's outlet for announcing new products.  Are any of you regular attendees or exhibitors excited about the new format? [via Macworld]

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