April 15, 2009
According to a recent study by Piper Jaffray obtained by AppleInsider, Apple is selling an average of 22 iPhones and 50 iPods per day at their retail store locations, suggesting that people do still shop at retail stores, at least Apple's retail stores. The study was done by six members of a Piper Jaffray research team who spent 25 total hours in Apple retail stores across the country to take count of how many Macs, iPhones, and iPods were purchased at Apple's retail stores. The locations consisted of seven flagship stores and eighteen averaged-sized stores, they were surveyed on random days and times. This isn't the first time that Piper Jaffray has conducted an Apple retail store study. Their records show that during their November study, Apple retail stores were selling 28 iPhones per store, indicating a decline over the last six months. Piper Jaffray analyst Gene Munster is expecting that the international availability of the iPhone will offset some of the decline in domestic sales. Apple shouldn't be too concerned about an overall decline in iPhone sales because many of their future customers are more than likely patiently awaiting the arrival of the next-gen iPhone, and there is no doubt it will sell like hotcakes.