Microsoft Takes On iTunes And iPod Costs In Latest Ads
by Dave Clarke
May 12, 2009
In what's becoming more and more like attack ads rather than traditional ones, Microsoft's latest video ad claims that it costs $30,000 to fill a 120GB iPod classic while their own iPod competitor, the Zune, is a much better value for your money. How did they come up with that $30,000 claim you ask?
They based that on the assumption that someone who just bought an iPod owns absolutely no audio content of their own, be it on CD or in any form of downloaded songs and it would cost $30,000 to completely fill up the entire 120GB iPod. That dollar amount is true if that scenario would actually happen, but let's face it; who honestly doesn't have any audio of any kind? And if they didn't, who's to say they would fill it up entirely with music? The iPod classic also plays video, which takes up far more space than your typical music album. Once you factor those things into the equation, that $30,000 figure becomes even more unlikely.
Microsoft has really been going after Apple recently with ads on TV trying to show why buying a laptop loaded with Windows is a better value than a Mac. Now they're going after iTunes and iPods. I think the attack ads will end there however because if they think that they're in any position to compare any Windows Mobile based smartphone to an iPhone or iPod touch, they're dead wrong.
