Sirius XM Radio iPhone App To Launch In Next Few Weeks?

Sirius XM Radio as a company has been floundering thanks to poor automobile sales, and of course the advancement of other competing technologies.  It has long been known that Sirius XM has been working on an iPhone application that may help the company at least retain some of its subscribers, and rumor has it that the application may now be almost complete. The Wall Street Journal is reporting that Sirius XM intends to release an iPhone application within "the next few weeks."

But the 31-year-old says he's going to hold off until he can get the new Sirius iPhone application, which Sirius XM Radio Inc. has promised to launch in the next few weeks.

The article goes on to describe how Sirius XM's current business model is failing, and that they need to quickly adapt to the current market:

In releasing the new application, which will allow customers to stream satellite radio over their iPhones, Sirius XM appears to be tacitly conceding that the satellite-delivery system that once was cutting edge now has competition far beyond what its founders imagined. Sirius must prove it can hold its own in a world where cars have iPod jacks and phones can go online, allowing people to stream free music stations. And cars, where many people do most of their radio listening, are expected increasingly to have built-in Internet access.

Other than what can be assumed, little else is known about the application.  The Wall Street Journal even admits that since few details exist, they can only assume that the service will require a subscription, which is normally priced at $12.95 per month. Whether or not a Sirius XM Radio application for the iPhone could actually help boosts sales remains to be seen.  Analysts have speculated that such an application could at the very least help the company retain the subscribers it currently has, along with exposing the service to a whole new group of potential customers. Would you consider paying a monthly subscription fee to use Sirius XM's service on your iPhone, or would you rather stick with what you are currently using?

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