Cheaper iPhone To Be Introduced At WWDC?
June 5, 2009
Everyone enjoys saving money, and apparently Apple is very aware of that. According to a report by the Financial Times, Apple intends to introduce a cheaper version of the iPhone as early as Monday.
The new cheaper iPhone would be priced somewhere between $99 and $149, down from the current low end of $199. The device would still be subsidized by AT&T. They give no indication, however, if this new cheaper iPhone would be stripped of any features.
“It’s either a $50 or a $100 cut,” said Morgan Stanley analyst Kathryn Huberty.According to a survey of consumers, a $50 price cut could increase demand by 50 percent while a $100 price cut could increase demand by 100 percent. Financial Times indicates that the new iPhone is likely to start production sometime in July. The idea of a cheap iPhone has been kicked around before, but Apple has made it clear that they don't intend to make a stripped down version of the iPhone. Maybe this new cheaper iPhone is the rumored 4GB version? That way Apple could keep the cost of the device down without having to remove any vital features. We will find out soon enough if this rumor is actually true as the WWDC is only days away!