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Own An iPhone And Blu-Ray Player? Get Extra Features On Fast & Furious Blu-Ray Disc

July 20, 2009

fastfurious_bluray

If you are a proud owner of a BD-Live-enabled Blu-ray player (Sony's PS3 counts) and an iPhone, Universal Studios has some intriguing news for you.  Universal Studios intends to introduce iPhone and iPod touch-enabled features on its upcoming Blu-ray releases starting with Fast & Furious.
"By harnessing Blu-ray technology and combining it with Apple's highly acclaimed iPod touch and iPhone, we continue to raise the bar in delivering an array of unprecedented, user-friendly home entertainment experiences," said Craig Kornblau, President of Universal Studios Home Entertainment and Universal Pictures Digital Platforms. "Bridging these platforms further broadens the scope of the digital landscape by paving the way for innovative new applications and interactive content enhancements that continue to uniquely engage consumers."
Basically how it will work is, you must first download a free app from the App Store that will allow you to access bonus content from the Blu-ray disc itself, which will then allow you to download content into your iPhone or iPod touch.  This content will consist of things like extra features that you will be able to watch on-the-go, the ability to control the Blu-ray player, additional detailed information about the film and its cast, and Facebook and Twitter integration to allow you to update your friends about what you are watching. As an example, Universal Studios specifically mentioned that the 2-disc special edition Fast & Furious Blu-ray release would contain what they call a "Virtual Car Garage" bonus feature.  This feature will allow you to use your iPhone or iPod touch to control 360-degree models of the movie's vehicles and instantly be able to bring up tech specs for each one. So this is just the tip of the proverbial iceburg.  What other Blu-ray releases would you like to see get bonus iPhone and iPod touch-enabled features? To win a download code for ReaddleDocs, simply leave a relevant comment about this post or about ReaddleDocs itself. The winner will be chosen randomly at the end of the day today (end of the day means 11:59 PM ET). Download codes are only redeemable through US iTunes accounts. Please remember to include a valid email address so we can contact the winner. Keep watching our Twitter feed and Facebook fanpage for more chances to win download codes.

Mentioned apps

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ReaddleDocs (documents/attachments viewer and file manager)
ReaddleDocs (documents/attachments viewer and file manager)
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