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Pepsi Pulls Before You Score : You Have No Sense Of Humor

October 23, 2009

As you might have heard Pepsi pulled the "Before you score" app off the App Store yesterday, the reason ? A lot of people find it offensive and it turned into a big controversy, here is the official statement :
We have decided to discontinue the AMP iPhone application. We’ve listened to a variety of audiences and determined this was the most appropriate course of action.
I don't like to have too many apps on my springboard at the same time, 3-4 pages tops. If an app makes it there, it must be a quality app, and "Before you score" made the cut. For those of you who don't know it, it's basically an app that let's you pick the kind of girl you're dealing with and gives you pick-up lines, topic ideas and up-to-date streams like the "5 best-sellers" if you're talking with a bookworm or "local country clubs" if she's a princess. Don't get me wrong, I'm never gonna use any of the pick-up lines they provide, I simply think it's funny. What's wrong with that ? As to people getting offended I don't see why, even female friends I presented the app to thought of it as funny. The answer I was actually getting was :
Ow that's great, do they have the same for men ?
(If you're a developer, I believe there is some market potential to tap into btw) Sad day in the App Store world, so here are a few of their best pick-up lines to cheer you up ! If you wanna pick up a "Business woman":
I trade in futures. Ours
Do you like roleplay? Because I can pretend that I still have a job.
Or the with the foreign exchange student:
Finally, someone from a civilized country.
I wish American women would stop shaving
What's your opinion about this ? Is it that I'm European and we have different moral standards ?

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