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AT&T Adds 'Island Of Misfit Toys' Ads To Its Map Lawsuit

November 12, 2009


The inevitable has just happened.  According to AllThingsD, AT&T has amended its lawsuit against Verizon to include their new holiday 'Island of Misfit Toys' ads, and has demanded that they be taken off the air. In question, once again, are those darn coverage maps.  AT&T believes that the maps may lead customers to believe that the gaps in coverage are gaps in actual service and not just 3G coverage.
“Contrary to the image presented in the Verizon ads, our wireless network is pervasive,” said an AT&T spokesman. “It covers over 300 million people, or 97 percent of the U.S. population. Our fastest, or 3G, network covers approximately 233 million people, or 75 percent of the U.S. population….[Verizon's] use of white space is misleading.”
This is definitely a serious business, at least to AT&T, but as AllThingsD points out, describing the ads in a serious manner is somewhat difficult:
"The red Charlie-in-the-Box says ‘Hey! Check out the new guy!’ The spotted elephant, in a surprised manner, asks the iPhone ‘What are you doing here? You can download apps and browse the web!’ and a Dolly for Sue asserts that ‘Yeah. People will love you [the iPhone].’"
When you are the one getting sued, I am sure it isn't all that funny.

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